Keyword research tools help us to optimize content and improve search engine rankings
FREE TOOLS
- GOOGLE KEYWORD PLANNER: A very popular free tool for keyword research, providing search volume and competition
- GOOGLE TRENDS : Helps spot rising search trends and analyze keyword popularity over time.
- UBERSUGGEST: Keyword suggestion, content ideas, and competitor analysis with a free version available
- ANSWER THE PUBLIC: Provides long-tail keyword suggestions and questions based keywords, really helpful for content creation.
PAID TOOLS
- SEMRush: A comprehensive SEO platform with a multitude of keyword research features, including keyword difficulty scoring, competitive analysis, and content-driven research.
- Ahrefs Keywords Explorer: Giving detailed explanation about search volume, clicks, and keyword difficulty great choice for content marketers and agencies
- KW Finder: A tool specifically designed for keyword research, offering long-tail keyword suggestions, search volume trends, CPC, PPC, and keyword difficulty analysis.
- Moz Keyword Explorer: Offers keyword suggestions, difficulty grades, and organic CTR estimates with a user-friendly dashboard. Moz also provides a 30-day free trial.
- SpyFu: Allows you to find competitor keywords and ad spend plans. Excellent choice for companies looking to rank higher than their competition.
- LongTailPro helps find less competitive keywords and highly specific keywords, a perfect choice for niche marketers and professional bloggers.
OTHER TOOLS
- LookLe: A free online tool offering comprehensive keyword analysis capability, including related keywords and monthly search volume data
- SE Ranking: A keyword research tool with AI-powered algorithms, detailed keyword analysis, and SERP features available.
- BuzzSumo: assist discovering keywords behind trending content with limited free searches
- NeuroFlash crafts SEO-friendly content using AI, with a free trial available.
HOW TO USE KEYWORDS TOOL EFFECTIVELY
- Define your goals. – Identify your target audience and content purpose; determine the type of keywords you need.
- Choose the right tool—opt for the keyword research tool that fits your need and budget.
- Conduct keyword research—enter seed keywords into the tool and analyze keyword suggestions and search volume competition. Also, identify long-tail keywords.
- Refine your keyword list—filter keywords based on search volume, competition, and relevance, and pick out the keyword that is relevant for your content.
- Analyze competitor keywords—Ahrefs SEMrush can be used to identify competitor keywords.
- Optimize, monitor, and adjust your content. Track keyword performance using analytics tool.
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